And then there’s Stella. Stella is an interior decorator who’s been in the business for more than a decade. She had a thriving design firm and accolades out the wazoo. And yet, she still felt a niggling need to go to school to get certified. “Why would you want to waste your time doing that?” I asked. “You have a waiting list for your clients.” “Well, I’d feel more legit,” she said. FOR BUSINESS For the love of God and the information highway, please write your bio in first person — we all know you wrote it anyway. One of the most highly trafficked pages on small business websites is the “About” page. People are hiring you, paying attention to you, coming to see you. So they want to hear from… you. “You made more than a hundred grand last year and your clients refer you all the time. Isn’t that legit?” I asked. She was resisting, so I ramped up my persisting. “You know what you should say in your bio?” I said to her. “Say that you’re self-taught, in eighteen-point bold type. Let people know that you never set foot in a design college because you were too busy sewing your own drapes, shopping for textiles with your grandma, and learning how to build cabinets after school with your dad. It’s in your blood. Self-taught says ‘extra amazing.’ Self-taught says ‘natural talent.’ Just come out with it.” She skipped school.
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Strike all the adjectives from your bio. If you take photos, you’re not an “aspiring” photographer, and you’re not an “amazing” photographer, either. You’re a photographer. Don’t get cute. Don’t brag. Just state the facts.
Many who are self-taught far excel the doctors, masters, and bachelors of the most renowned universities.
"Selling yourself does not mean boasting about your accomplishments but rather demonstrating security in your goals and your lifestyle so your "customers" feel success and want to emulate it"
Skip business school. Educate yourself.
When you force yourself to focus on just the person and their work, not their glorified past, you also end up giving more people a chance. There’s no GPA filter to cut out someone who didn’t care for certain parts of their schooling. There’s no pedigree screen to prevent the self-taught from getting hired. There’s no arbitrary “years of experience” cut to prevent a fast learner from applying to a senior position. Great people who are eager to do great work come from the most unlikely places and look nothing like what you might imagine. Focusing just on the person and their work is the only way to spot them.
The trouble with writing a book about yourself is that you can’t fool around. If you write about someone else, you can stretch the truth from here to Finland. If you write about yourself the slightest deviation makes you realize instantly that there may be honor among thieves, but you are just a dirty liar.
formal education gets you a job, but self-education is what makes you rich!
self-education will make you a fortune
People declare themselves experts, entrepreneurs, inventors, innovators, mavericks, and coaches without any real-life experience. And they do this not because they actually think they are greater than everybody else; they do it because they feel that they need to be great to be accepted in a world that broadcasts only the extraordinary.
Your biography becomes your biology” — if
During the first couple years I worked for myself, entire weeks would go by without my accomplishing much, for no other reason than that I was anxious and stressed about what I had to do, and it was too easy to put everything off. I quickly learned, though, that forcing myself to do something, even the most menial of tasks, quickly made the larger tasks seem much easier. If I had to redesign an entire website, I’d force myself to sit down and would say, “Okay, I’ll just design the header right now.” But after the header was done, I’d find myself moving on to other parts of the site. And before I knew it, I’d be energized and engaged in the project.
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My business is to teach my aspirations to confirm themselves to facts, not to try and make facts harmonize with my aspirations.
Suppose someone tried to write your biography. What nonsense! How much would he know? Would he know what you thought when you looked in the subway slot-machine? How brutally you spoke when you were angry? How Nature rode you with a busy spur? How you fell on your knees late at night?
I almost always urge people to write in the first person. Writing is an act of ego and you might as well admit it.
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