Why are so many people afraid to take such small steps to help others? One of the most common reasons is that they are just embarrassed to be doing something they’re uncertain about. They’re afraid of being rejected or appearing foolish. But you know what? If you want to play the game and win, you’ve got to play “full out.” You’ve got to be willing to feel stupid, and you’ve got to be willing to try things that might not work — and if they don’t work, be willing to change your approach. Otherwise, how could you innovate, how could you grow, how could you discover who you really are?

The reality is, if we are being honest with ourselves, we all make emotional decisions about our investments. We are all emotional creatures, and even the best traders in the world are always fighting the inner fear.

The bottom line is, if we feel like we’re losing something, we avoid it; we won’t do it.