The crowd is the same everywhere, in all periods and cultures; it remains essentially the same among men of the most diverse origin, education and language. Once in being, it spreads with the utmost violence. Few can resist its contagion; it always wants to go on growing and there are no inherent limits to its growth. It can arise wherever people are together, and its spontaneity and suddenness are uncanny.

A crowd exists so long as it has an unattained goal.

The most striking peculiarity presented by a psychological crowd is the following: Whoever be the individuals that compose it, however like or unlike be their mode of life, their occupations, their character, or their intelligence, the fact that they have been transformed into a crowd puts them in possession of a sort of collective mind which makes them feel, think, and act in a manner quite different from that in which each individual of them would feel, think, and act were he in a state of isolation.

When studying the fundamental characteristics of a crowd we stated that it is guided almost exclusively by unconscious motives.

The crowd, in fact, is composed of individuals; it must therefore be in every man's power to become what he is, an individual. From becoming an individual no one, no one at all, is excluded, except he who excludes himself by becoming a crowd. To become a crowd, to collect a crowd about one, is on the contrary to affirm the distinctions of human life. The most well-meaning person who talks about these distinctions can easily offend an individual. But then it is not the crowd which possesses power, influence, repute, and mastery over men, but it is the invidious distinctions of human life which despotically ignore the single individual as the weak and impotent, which in a temporal and worldly interest ignore the eternal truth- the single individual.

Crowds create illusions.

It must be classed among those phenomena of a hypnotic order, which we shall shortly study. In a crowd every sentiment and act is contagious, and contagious to such a degree that an individual readily sacrifices his personal interest to the collective interest.

They were two perfectly insignificant and incapable individuals, whose existence is only rendered possible through the high organization of civilized crowds. Few men realize that their life, the very essence of their character, their capabilities, and their audacities are only the expression of their belief in the safety of their surroundings. The courage, the composure, the confidence, the emotion and principle, every great and every insignificant thought, belongs not to the individual, but to the crowd: to the crowd that believes blindly in the irresistible force of its institutions and of its morals, in the power of its police and of its opinion. But the contact with pure unmitigated savagery, with primitive nature and primitive man brings sudden and profound trouble to the heart. To the sentiment of one's loneliness, to the loneliness of one's thoughts and one's sensations. To the negation of the habitual, which is safe, there is added the affirmation of the unusual, which is dangerous. A suggestion of things vague uncontrollable and repulsive, whose discomposing intrusion excites the imagination and tries the civilized nerves of the foolish and the wise alike.

There is something like a switch in us that kills the individual in favor of the collective when people engage in communal dances, mass riots, or war. Your mood is now that of the herd. You are part of what Elias Canetti calls the rhythmic and throbbing crowd

Groups are capable of being as moral and inteligent as the individuals who form them; a crowd is chaotic, has no purpose of its own, and is capable of anything except inteligent action and realistic thinking. Assembled in a crowd, people lose their powers of reasoning and their capacity for moral choice.

"It is only in a crowd that man can become free of this fear of being touched. That is the only situation in which the fear changes into its opposite. The crowd he needs is the dense crowd, in which body is pressed to body; a crowd, too, whose psychical constitution is also dense, or compact, so that he no longer notices who it is that presses against him. As soon as a man has surrendered himself to the crowd, he ceases to fear its touch. Ideally, all are equal there; no distinctions count. Not even that of sex. The man pressed against him is the same as himself He feels him as he feels himself. Suddenly it is as though everything were happening in one and the same body." (15)

...the people who move through the streets are all strangers. At each encounter, they imagine a thousand things about one another; meetings which could take place between them, conversations, surprises, caresses, bites. But no one greets anyone; eyes lock for a second, then dart away, seeking other eyes, never stopping...something runs among them, an exchange of glances like lines that connect one figure with another and draw arrows, stars, triangles, until all combinations are used up in a moment, and other characters come on to the scene...

Over all crowds there seems to float a vague distress, an atmosphere of pervasive melancholy, as if any large gathering of people creates an aura of terror and pity.

The first is that the individual forming part of a crowd acquires, solely from numerical considerations, a sentiment of invincible power which allows him to yield to instincts which, had he been alone, he would perforce have kept under restraint. He will be the less disposed to check himself from the consideration that, a crowd being anonymous, and in consequence irresponsible, the sentiment of responsibility which always controls individuals disappears entirely.