Abundance is a global vision built on the backbone of exponential change, but our local and linear brains are blind to the possibility, the opportunities it may present, and the speed at which it will arrive. Instead we fall prey to what’s become known as the “hype cycle.
Peter H. Diamandis
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A large brand will typically spend between 10 and 20 percent of their media buy on creative,” DeJulio explains. “So if they have a $500 million media budget, there’s somewhere between $50 to $100 million going toward creating content. For that money they’ll get seven to ten pieces of content, but not right away. If you’re going to spend $1 million on one piece of content, it’s going to take a long time — six months, nine months, a year — to fully develop. With this budget and timeline, brands have no margin to take chances creatively.” By contrast, the Tongal process: If a brand wants to crowdsource a commercial, the first step is to put up a purse — anywhere from $50,000 to $200,000. Then, Tongal breaks the project into three phases: ideation, production, and distribution, allowing creatives with different specialties (writing, directing, animating, acting, social media promotion, and so on) to focus on what they do best. In the first competition — the ideation phase — a client creates a brief describing its objective. Tongal members read the brief and submit their best ideas in 500 characters (about three tweets). Customers then pick a small number of ideas they like and pay a small portion of the purse to these winners. Next up is production, where directors select one of the winning concepts and submit their take. Another round of winners are selected and these folks are given the time and money to crank out their vision. But this phase is not just limited to these few winning directors. Tongal also allows anyone to submit a wild card video. Finally, sponsors select their favorite video (or videos), the winning directors get paid, and the winning videos get released to the world. Compared to the seven to ten pieces of content the traditional process produces, Tongal competitions generate an average of 422 concepts in the idea phase, followed by an average of 20 to 100 finished video pieces in the video production phase. That is a huge return for the invested dol
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greatest abundance assets in history: specialization and exchange.
The point is this: Being able to see around the corner of tomorrow and being agile enough to adapt to what’s coming have never been more important. And, in three parts, that’s exactly what this book will do.
But AI has leveled the playing field. Today, robo-advisors like Wealthfront and Betterment are bringing wealth management to the masses.
the best way to predict the future is to create it yourself,
We’re heading toward a future where AI will make the majority of our buying decisions, continually surprising us with products or services we didn’t even know we wanted. Or, if surprise isn’t your thing, just turn that feature off and opt for boring and staid. Either way, it’s a shift that threatens traditional advertisers, while offering considerable benefits to the consumer.
Enter Light Field Lab, a California-based startup manufacturing the first-ever display technology able to generate those trillions of photons. While their initial displays are only four- by six-inches across, they’re capable of projecting a holographic image two inches thick, viewable
Decentralized means learning cannot easily be curtailed by autocratic governments and is considerably more immune to socioeconomic upheaval.
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Henry Ford, when asked about his employees, said it best: “None of our men are ‘experts.’ We have most unfortunately found it necessary to get rid of a man as soon as he thinks himself an expert because no one ever considers himself expert if he really knows his job. A man who knows a job sees so much more to be done than he has done, that he is always pressing forward and never gives an instant of thought to how good and how efficient he is. Thinking always ahead, thinking always of trying to do more, brings a state of mind in which nothing is impossible. The moment one gets into the ‘expert’ state of mind a great number of things become impossible.
Stem Cell Exhaustion: As we age, our supply of stem cells plummets, in certain cases by a ten thousandfold decline. Worse, the ones we do manage to hang on to become far less active. This means that the body’s internal tissue and organ repair system loses its ability to do its job.
Demonstrating great ideas involves a considerable amount of risk. There will always be naysayers. People will resist breakthrough ideas until the moment they’re accepted as the new norm. Since the road to abundance requires significant innovation, it also requires significant tolerance for risk, for failure, and for ideas that strike most as absolute nonsense. As Burt Rutan puts it, “Revolutionary ideas come from nonsense. If an idea is truly a breakthrough, then the day before it was discovered, it must have been considered crazy or nonsense or both — otherwise it wouldn’t be a breakthrough.
Right now more folks have access to a cell phone than a toilet. In fact, the ancient Romans had better water quality than half the people alive today.
ideas, coupled with technology, could solve all of the world’s problems.
Of course, in a future where “distributed autonomous organizations (DAOs)” will control fleets of autonomous taxis, there will soon come a point that a DAO’s AI will be talking to Daimler’s Sarah about that financing, leasing, and insuring. It’s an AI-to-AI negotiation, no human required.