Malcolm Gladwell

We have given teens more money, so they can construct their own social and material worlds more easily. We have given them more time to spend among themselves — and less time in the company of adults. We have given them e-mail and beepers and, most of all, cellular phones, so that they can fill in all the dead spots in their day — dead spots that might once have been filled with the voices of adults — with the voices of their peers. That is a world ruled by the logic of word of mouth, by the contagious messages that teens pass among themselves. Columbine is now the most prominent epidemic of isolation among teenagers. It will not be the last.

Schools could do the same thing. Elementary and middle schools could put the January through April–born students in one class, the May through August in another class, and those born in September through December in the third class. They could let students learn with and compete against other students of the same maturity level. It would be a little bit more complicated administratively. But it wouldn’t necessarily cost that much more money, and it would level the playing field for those who — through no fault of their own — have been dealt a big disadvantage by the educational system. We could easily take control of the machinery of achievement, in other words — not just in sports but, as we will see, in other more consequential areas as well. But we don’t. And why? Because we cling to the idea that success is a simple function of individual merit and that the world in which we all grow up and the rules we choose to write as a society don’t matter at all.

But the problem was, Sacks wasn’t comparing herself to all the students in the world taking Organic Chemistry. She was comparing herself to her fellow students at Brown. She was a Little Fish in one of the deepest and most competitive ponds in the country — and the experience of comparing herself to all the other brilliant fish shattered her confidence. It made her feel stupid, even

Sesame Street succeeded because it learned how to make television sticky.

Some of us, after all, are very good at expressing emotions and feelings, which means that we are far more emotionally contagious than the rest of us. Psychologists call these people “senders.

Flom had the same experience...He didn't triumph over adversity. Instead, what started out as adversity ended up being an opportunity.

Greenberg wanted to give his pilots an alternate identity. Their problem was that they were trapped in roles dictated by the heavy weight of their country's cultural legacy. They needed an opportunity to step outside those roles ... and language was the key to that transformation.

Two people may arrive at a conversation with very different conversational patterns. But almost instantly they reach a common ground.

The real me isn't the person I describe, no the real me is the me revealed by my actions.

there is something profoundly wrong with the way we make sense of success. What is the question we always ask about the successful? We want to know what they’re like — what kind of personalities they have, or how intelligent they are, or what kind of lifestyles they have, or what special talents they might have been born with. And we assume that it is those personal qualities that explain how that individual reached the top.

When we become expert in something, our tastes grow more esoteric and complex.

Sometimes the best conversations between strangers allow the stranger to remain a stranger.

If you are a white person who would like to treat black people as equals in every way — who would like to have a set of associations with blacks that are as positive as those that you have with whites — it requires more than a simple commitment to equality. It requires that you change your life so that you are exposed to minorities on a regular basis and become comfortable with them and familiar with the best of their culture, so that when you want to meet, hire, date, or talk with a member of a minority, you aren’t betrayed by your hesitation and discomfort.

The world we could have is so much richer than the world we have settled for.

our power of thin-slicing and snap judgment are extraordinary.but even the giant computer in our unconscious need a moment to do its work.